Vanderbilt University sets up a center to study Internet retailing
Vanderbilt University’s Owen Graduate School of Management has received a grant from The Alfred P. Sloan Foundation to establish the Sloan Center for Internet Retailing.
The center will study the challenges facing retailers who sell on the Internet, including studying the ways companies use the Internet to connect with customers and sell products and services, the ways retailers handle customer returns and how companies integrate their offline and online sales and marketing functions. Research priorities will include multi-channel retailing, customer experience, loyalty, pricing and promotion strategies and personalization and online marketing strategies.
Federal Express and Sears, Roebuck and Co. have signed on as founding partners.
The grant for the Vanderbilt University Sloan Center for Internet Retailing was proposed by Owen School professors Donna L. Hoffman and Thomas P. Novak, co-directors of eLab, a digital commerce laboratory that was the first academic research center dedicated to study of e-business. The new Sloan Center will leverage eLab’s unique virtual lab research infrastructure to pursue much of its research.
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