Internet Retailer - Strategies For Multi-Channel Retailing

News Stories
News Stories Friday, August 4, 2006   
E-Mail 'Internet Retailer: Marketing Conference/Exhibition June 2007' to a friend  Printer Friendly: Internet Retailer: Marketing Conference/Exhibition June 2007   

Revenue rises 40% year-over-year in Bluefly’s Q2

Revenue at fashion apparel e-retailer Bluefly Inc. rose 39.6% to $16.8 million for the second quarter ended June 30, up from $12 million a year ago, as gross profit rose 51.5% to $ 7 million from $4.7 million, the company said yesterday.

“This was quite a good quarter for us,” CEO Melissa Payner said, adding: “Our new capital resources will provide the company with greater operating flexibility and marketing power.” In June, Bluefly announced that it had received $50 million through the sale of newly issued common stock purchased by Maverick Capital Ltd. and Prentice Capital Management LP. It retained $25 million of the proceeds for growth projects and working capital; it used the other half to pay off debt and accrued stock dividends.

Q2 net loss, however, widened to $1.9 million from $1.2 million a year ago. Bluefly said its loss-per-share figure of 17 cents per share for Q2 2006 includes a “non-cash charge of $3.9 million related to the deemed dividend related to the beneficial conversion of Series F Preferred Stock.”

Bluefly is No. 129 in the Internet Retailer Top 500 Guide to Retail Web Sites.

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides