DELiA’s web sales climbed 9% in the first quarter
DELiA’s Inc.’s web sales climbed 9% to $28.6 million for the first quarter ended May 5, 2007, representing almost 50% of the company’s overall Q1 sales of $57.8 million. Total revenue increased by 11% from $51.9 million in the same quarter last year.
The company targets consumers between the ages of 12 and 19. Its brands — dELiA’s, Alloy and CCS — include apparel, accessories, footwear, room furnishings and sports equipment through direct mail catalogs, web sites and the dELiA’s mall-based retail stores. DELiA’s is No. 90 in the Internet Retailer Top 500 Guide.
The company’s net sales for the direct segment, comprising web and catalog sales, increased 3% to $38.1 million vs. $37.1 million for the quarter in the prior year. Net sales for the direct segment would have increased by 11% based on comparing the 13-week period ended May 5, 2007, to the comparable 13 weeks ended May 6, 2006, reflecting the effects of last year’s 53 week fiscal year on the timing of catalog mailings, the company says.
Net loss for the quarter increased to $3.3 million compared to last year’s $1.2 million.
“We are pleased to have delivered a 9% comp increase in retail sales and an 11% increase in direct sales on a comparable calendar basis,” says CEO Robert Bernard. “We are on track to grow our store base by approximately 25% this year.”
Same-store sales for the retail segment increased by 9% for the comparable 13-week periods, with total retail sales increasing by 34%. Net sales in the direct segment increased by 3% over the first quarter of fiscal 2006.
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