New Version Accelerates Time to Results with Enriched Usability and Excel-based Reporting
SAN JOSE, Calif., March 16, 2005 – WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced the latest upgrade to the industry’s leading Search Engine Optimization (SEO) solution, WebPosition® Gold 3. Free to customers of the current version WebPosition 3.5 simplifies the creation and execution of the SEO process through a new wizard-based interface for reporting on keyword rankings, while offering more sophisticated and flexible reporting capabilities with its new Excel-based tool, WebPosition SmartReports™.
“These enhancements afford both beginner and advanced users the ability to dramatically accelerate their time to results,” said Jason Palmer, vice president of products, WebTrends. “By making it easier to execute, analyze and manage SEO efforts as part of a continuous process, WebPosition 3.5 will help more and more companies realize the full potential of their ability to secure higher natural search positions.”
The new Quick Start Reporter wizard streamlines the process of setting up and viewing search engine ranking reports, enabling users to understand how visible their sites are on the major search engines as well as what they can do to raise that visibility.
“With WebPosition, MotorcycleSuperstore.com has gone from being nearly invisible to the #1 position for several of our most important keywords. Better yet, by leveraging WebTrends, we’ve been able to show that 80% of our revenue is generated by these natural search listings,” said Don Becklin, president, Motorcycle USA. “We’re particularly excited about WebPosition 3.5, as it will provide trending and the ability to link PPC cost data with search positions so that we can better prioritize natural or paid search where it makes the most sense, which of course adds to both top-line growth and bottom-line savings.”
For Professional edition users, WebPosition SmartReports allows users to create a centralized repository of all their SEO information in order to trend keyword rank over time or to merge it with bid cost or web analytics information to more easily determine the factors that impact ROI. Superior to a traditional Excel export, WebPosition SmartReports creates a relational database file (.mdb) formatted and designed for Excel, and includes an integrated toolbar that automatically updates reports and provides a wizard for data augmentation.
Availability
WebPosition 3.5 is available today at, www.webposition.com. A free 30-day trial version of the product is available. WebPosition 3 customers will be automatically notified of the availability of version 3.5 release through an in-product notification.
About WebPosition
WebPosition optimizes a web site`s relevancy, visibility and overall performance with search engines, offering organizations solutions for managing the entire Search Engine Optimization (SEO) process: organizations can conduct keyword research through the integrated Wordtracker service, increase visibility and improve search engine positions with WebPosition, and understand conversions and revenue from paid and organic search terms with WebTrends® On Demand and software solutions. For more information, visit www.webposition.com.
About WebTrends
As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.
About NetIQ
NetIQ Corp. (NASDAQ: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. In addition to managing Windows-based applications, NetIQ delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold worldwide, directly and through a network of authorized NetIQ distributors and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash.; and Galway, Ireland. For more information, please visit the company`s web site at www.netiq.com or call (888) 323-6768.
NetIQ, WebTrends, WebPosition and WebPosition SmartReports are trademarks or registered trademarks of NetIQ Corporation in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
The information in this press release does not constitute, and should not be construed as, a promise or commitment by NetIQ to develop, market or deliver any particular product, feature or function. Promises or commitments to deliver any specific product, feature or function are only valid if made in a legally binding contract. The timing and content of NetIQ`s future product releases could differ materially from the expectations discussed herein. NetIQ reserves the right to change its product plans or roadmap at any time, without obligation to notify any person of such changes.
CONTACT:
Aimee Macaitis
Account Executive
SHIFT Communications
415.591.8424
amacaitis@shiftcomm.com
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