ValueClick names Vadnais new CEO

ValueClick Inc.’s board of directors has elected Tom A. Vadnais to be the company’s new CEO. Vadnais has been a member of the online marketing vendor’s board since October 2001 and has held a number of senior management positions at ValueClick during this period, including his most recent position, president of U.S. operations.

Vadnais succeeds James R. Zarley, who has served as CEO since 1999. Zarley will remain at ValueClick, serving as executive chairman of the board of directors, focusing primarily on strategic direction and the management transition.

“My focus will be on continuing ValueClick’s successful track record and capitalizing on opportunities that exist for all of our businesses,” Vadnais says.

Vadnais joined ValueClick in 2001 through the company’s acquisition of Mediaplex, where he was president and CEO. Vadnais was named that same year to ValueClick’s board of directors and since then has held general manager roles in the company’s Mediaplex technology and Commission Junction affiliate marketing businesses.