PREVISION APPOINTS FAULDS TO DIRECTOR of eMARKETING
LINCOLN, MA - March 14, 2005 - PreVision, the relationship marketing agency, today announced that Malcolm Faulds has been named director of eMarketing.
In this role, Faulds will develop online marketing programs that strengthen customer relationships, reinforce brand values, and encourage prospects through successive phases of the sales cycle. PreVision`s eMarketing offering is distinguished by unique analytic approaches to consumer targeting and message delivery that bolster the response rates of direct response programs.
Faulds was most recently group account director at interactive marketing agency Euro RSCG 4D, where he spent five years in charge of such agency accounts as Symantec, Aetna, Reckitt Benckiser and WPI. Prior to that, he was an account supervisor at THINK New Ideas, working on Proctor & Gamble`s Millstone and Tampax brands, Rockport Shoes and Network Associates. He was also a brand manager at Yoyodyne.
Faulds has been honored for his role as a lead strategist with the 2003 Web Marketing "Best E-Zine" Award and the 2004 MITX Award for "Best Educational Institution Web Site."
PreVision is a multichannel relationship marketing agency helping brands drive high-performing acquisition, upgrade and retention programs through the deepest possible behavioral insights. Integrated strategic, analytic, creative and data management services support breakthrough communications that help companies grow profitable, long-term relationships with their customers. Discover how PreVision makes a difference for such clients as Glaxo, Pfizer, Abbott, Bayer, Talbot`s, Toys R Us and Stride Rite by visiting www.previsionmarketing.com.
CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com
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