FISHBOWL INTRODUCES FISHBOWL DIRECTSM –A TURNKEY DIRECT MAIL SERVICE FOR CHAIN, FRANCHISEES AND INDEPENDENT RESTAURANTS
-- Fishbowl Direct Complements Retention Marketing eMail Services with Products to Acquire New Trial Customers--
Alexandria, VA (March 22, 2005) – Fishbowl®, a full-service marketing company for the hospitality industry, today announced that it now offers a complete turnkey direct mail service for restaurants, Fishbowl DirectSM, designed to build new guest traffic in local markets. By bringing guests into the restaurant for the first time, Fishbowl Direct increases diner trial revenues and delivers a foundation for building long-term customer relationships through ongoing email relationship marketing with Fishbowl Guest LoyaltySM.
Fishbowl Direct is a turnkey service that provides high impact, actionable direct mail campaigns targeted at new restaurant customers, with minimal time or supervision by the restaurant. Its four-part direct mail series supports mailings on trial offers, new movers, new store openings, and holiday party bookings and more. Fishbowl Direct services include:
• Pre-mailing analysis of an existing email or customer lists for customer profile development
• Oversized 4-color postcard design and printing, on demand
• Low starting minimums perfect for localized marketing
• Targeted list selection based on mileage and target demographics
• Laser addressing and mailing
• Redemption tracking and campaign reporting
• Post-mailing response using Prizm analysis improves subsequent mailings
The ease of offering store level or chain-wide direct mail with a turn-key service makes the Fishbowl offering the best solution for chains and local store marketing. The post-analysis of responders allows us to pursue follow-on mailings that achieve even higher responses rates ranging from 5-10% (depending on offer and other variables). The combination of integrated direct mail and email loyalty marketing delivers a one-two punch for new customer development and retention.
An enhanced offering includes online ordering which enables restaurant general managers or franchisees the ability to securely log on to a branded web site, select a corporate-approved design template, and the geographical region for the list rental-all with the touch of a mouse. Using this “local direct marketing-in-a-box” program, restaurants build a qualified database of responsive customers by market and effectively expand their postal customer lists.
“Now restaurants have a complete customer acquisition and retention service that is both fast and simple to implement,” said Scott Shaw, CEO of Fishbowl. “We have taken the mystery of out local marketing for restaurants – together, Fishbowl Direct and Guest Loyalty identifies potential guests and drives them in the store for the first time using creative, compelling printed direct mail, and then keeps them coming back through personalized email communications that build frequency.”
About Fishbowl
Alexandria, VA-based Fishbowl is the leader in innovative marketing programs for the hospitality industry. Fishbowl’s flagship email loyalty platform helps restaurants identify their customers through data capture and hosting and while providing email-based relationship marketing promotions and campaigns. Fishbowl provides services to over 7,000 units in 125+ restaurant chains. For more information on Fishbowl, call 703-836-3421, x.105, email info@fishbowl.com, or visit www.fishbowl.com.
###
Corporate Contact:
Marilyn Coffey
VP, Marketing & Client Services
Fishbowl
kpandrews@kpa-pr.com
mcoffey@fishbowl.com
Agency Contact:
Katrina Pruitt-Andrews
KPA Marketing & Public Relations
410.257.9154
703-836-3421, x104
Fishbowl is a registered trademark of Fishbowl, Inc. Other brand and product names are trademarks of their respective companies
Back...
