ExactTarget Announces Software Upgrade
Email service provider boosts web analytics integration,
subscriber management, enhanced results analysis and private domain service
INDIANAPOLIS – (March 24, 2005) – Leading email software provider ExactTarget unveiled its Spring ’05 software update, adding advanced functionality to its industry-recognized on-demand permission email marketing solution. Software enhancements in Spring ‘05 help marketers improve the effectiveness of email campaigns, more efficiently manage subscribers, view the performance of email campaigns or subscriber(s) lists over time, and gain a greater level of deliverability by protecting emails against filtering based on domains and URLs.
“As more companies leverage customer data from enterprise applications, such as CRM or Web Analytics, ExactTarget’s ability to integrate that data and customer knowledge with email will drive further value for our customers,” said Scott Dorsey, president of ExactTarget. “Our Spring ’05 release is full of enhancements that help marketers achieve the ‘holy grail’ of email: true one-to-one relationships with their customers through email.”
ExactTarget Spring ’05 includes:
• ExactTarget’s integration with WebTrends 7. This integration enables marketers to access campaign metric data, such as clickthroughs, cart additions, conversions and revenue, from the ExactTarget application and view this information superimposed on every email link. The combined solution lets marketers examine behavior—from email opens to conversions—in detailed web scenarios, integrate campaign costs with sales and product data to get a complete picture of ROI, and increase conversion by refining email campaigns and site design.
• An enhanced subscriber-centric architecture. Stronger legislative compliance is achieved by automatically reconciling conflicting subscriber profile data and consolidating critical opt-in/opt-out preferences and bounce information. The Profile/Subscription Center takes the guess work out of permission based marketing. Now, subscribers can indicate what the right message is to deliver at the right time. A new list/group suppression feature enables marketers to quickly exclude subscribers from mailings, ensuring consistency in communications and an appropriate level of email frequency.
• Enhanced Results Analysis Tools. As a complement to ExactTarget’s real-time tracking data to immediately analyze the effectiveness of email campaigns, new reporting capabilities enable marketers to view performance over time in a rich, graphical format. With the Email Performance Over Time report marketers can easily see how effective an email has been historically at driving results across multiple sends. The List Performance Over Time report helps marketers quickly analyze the number of subscribers on a list, how they were acquired and how they have responded over time.
• Private Domain. With an industry-leading deliverability rate of 98 percent, ExactTarget has long offered a suite of deliverability solutions that help maximize deliverability to the inbox. With Private Domain, we give an added layer of protection against filtering based on domains or URLs. To reduce the likelihood of permission based emails erroneously being blocked, the Private Domain solution provides marketers with a Private IP and cloaks all domains and URLs in email, not just the ‘from name.’
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About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 3,000 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.
Contact:
Clarus Communications
Mara Conklin, 847.816.9411
mconklin@teamclarus.com
Linda Muskin, 847.432.7300
lmuskin@teamclarus.com
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