Blue Martini Expands Blue OnDemand to Include Relationship Marketing
Sees significant market interest in the program
SAN MATEO, Calif. , (03/23/2005)--Blue Martini Software (NASDAQ: BLUE) today announced that it has expanded Blue OnDemand, a program that delivers its commerce and contact center products in a hosted and subscription model, to include its Relationship Marketing product.
With Blue OnDemand, Blue Martini`s customers have the flexibility to deploy products in three different ways - a traditional on-premise installation, a hosted model where customer buys the licenses and then pays a monthly fee for the IT infrastructure and, finally, the subscription model, where the customer rents the licenses and IT infrastructure on a monthly basis. To ensure delivery of high reliability, low total-cost-of-ownership and speed to value, Blue Martini has partnered with OpSource, a market-leading infrastructure vendor that enables Software as a Service. OpSource is leveraging its application and network performance management tools, as well as its expertise in security and disaster recovery, to bring Blue OnDemand to Blue Martini`s customers.
"Blue OnDemand combines industry-leading service levels, including a commitment of 99.99999% uptime, with a convincing cost advantage to deliver a very compelling service for our customers" said Rocky Gunderson, vice president of marketing & business development of Blue Martini Software. "After seeing significant market interest in Blue OnDemand, we are now expanding this program to include our thought-leading, world-class Relationship Marketing product."
Blue Martini Relationship Marketing has been available as an on-premise, licensed offering since 2002. It enables retailers to engage with their customers in event-triggered, multi-step dialogs to deliver richer, more personalized communications into existing loyalty programs, gift registries, e-commerce sites and point-of-sale messages.
About Blue Martini Software
Blue Martini Software is a leading provider of sales optimization systems. Our software proactively guides sales people, partners, and customers through sales interactions, helping them to sell more. Over 170 companies worldwide including Carrefour, Debenhams, Harley-Davidson, Harrah`s Entertainment, Kohl`s, Mitsubishi, Panasonic, Saks Fifth Avenue, and Sprint have licensed our sales optimization systems to sell more effectively. Blue Martini Software is headquartered in San Mateo, California and can be reached at 650-356-4000 or www.bluemartini.com.
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Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names mentioned in this news release may be the trademarks of their respective owners and are mentioned for identification purposes only.
Forward-Looking Information
This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: the risk that the merger transaction recently entered into by Blue Martini Software may not close; difficulty in attracting or retaining customers or employees as a result of the signing of the definitive merger agreement; litigation resulting from the signing of the merger agreement or the associated transactions; risks associated with the development, implementation and licensing of software generally, including potential delays in software development, implementation or release, technical difficulties in software deployment or use, and long and variable sales cycles; competition and technological changes and developments; financial and other impacts of staffing reductions and other cost-control measures; risks associated with foreign operations and economies; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini`s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and other filings with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at www.sec.gov. Blue Martini and Multi-Channel Holdings assume no obligation to update the information in this news release.
Contacts:
Investors:
Lasse Glassen
Financial Relations Board
310-407-6555
ir@bluemartini.com
Media:
Laurie Gibson
B3 Communications, Inc.
650-969-0764
lgibson@b3communications.com
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