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Press Releases Monday, March 28, 2005   
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Coremetrics Taps 16-Year Software Industry Veteran for Top Technology Position

Hamid Bahadori brings proven track record of creating successful products for technology leaders such as Actuate, Envive, Oracle and Sun Microsystems to new role as Coremetrics vice president of engineering

San Mateo, Calif. - March 23, 2005 - Coremetrics, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Hamid Bahadori has joined Coremetrics as vice president of engineering. Bahadori brings 16 years of software engineering experience with Actuate Corp., Envive Corp., Oracle, Sun Microsystems and NASA Jet Propulsion Lab to the Coremetrics executive team. Bahadori assumes primary responsibility for Coremetrics` award-winning technology platform, including the design and development of new applications designed to help companies improve e-business performance.

"Hamid`s deep product knowledge will be extremely valuable to our client base," said Coremetrics President and CEO Joe Davis. "Hamid is a world-class engineer with proven success at leading teams that create some of the best software products in the industry. This is an exciting time for Coremetrics, and we`re thrilled that Hamid has come on board as we expand our product line to include a full range of precision marketing solutions."

Bahadori has defined and implemented world-class products and strategies across a broad range of traditional and hosted software technologies. Prior to Coremetrics, he served as senior vice president of engineering at Actuate, Inc., where he built and led the entire engineering organization and had primary responsibility for the product set, direction and vision. While at Actuate, Bahadori played a key role in helping the company grow revenues five-fold through the delivery of top-quality, scalable products matching customer expectations.

Before Actuate, Bahadori was vice president of engineering at Envive where he led all engineering operations, including the strategic development of technology, product and business partnerships with such industry leaders as Hewlett Packard, Oracle and SAP. Bahadori has also held a senior development position at Oracle, as well as technical positions at Sun Microsystems and NASA Jet Propulsion Laboratory. Most recently, he co-founded and led software services provider Kooh10 Technology. Bahadori holds a doctorate degree in computer science from the University of California, Berkeley.

"Coremetrics is breaking new ground in helping companies use behavioral data to improve profitability and the customer experience," said Bahadori. "This a great opportunity to put my technical and strategic skills to the service of a significant advance in the industry. I look forward to working with Joe and the Coremetrics team to create the best product out there for marketers who need to improve business performance in an increasingly competitive environment."

About Coremetrics

Coremetrics is the leading provider of hosted Web analytics and precision marketing solutions. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 350 brands including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices across the US and in London. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.End of Content

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