Online advertising network WhenU gets a new CEO

WhenU.com, provider of contextual online advertising, has named Bill Day, co-founder of About.com, as its new CEO. Day will share executive responsibility at WhenU with Avi Naider, who assumes the new role of president.

Day was CEO and president of About Inc. until December 2003. During his time there he guided the company through the launch of About.com in 1997, an initial public offering in 1999 and subsequent sale to Primedia Inc. in 2000. WhenU says that Day pioneered contextual pay-per-click advertising at About through the launch of the Sprinks Network.

"Targeting ads to consumers based upon their exact interests represents the greatest potential of the Internet as an advertising medium," Day says. "WhenU`s unique, software-based approach combines superior targeting for advertisers with industry-leading privacy protection for consumers. "

"Bill Day`s decision to join WhenU speaks volumes about the company`s promising future," Naider says. Naider founded WhenU in early 2000.