CrazyGrazer explores grass roots Internet marketing with re-launch of site

Along with its re-launch tomorrow as a retail site with 1.5 million products, Left Right Marketing Technology Inc.’s CrazyGrazer.com will soon start “grass roots” Internet marketing strategies that reach consumers in new ways including ones that combine TV, cell phones and the web, CEO Mick Hall tells InternetRetailer.com.

“We’ll be broadcasting a home shopping network show that shoppers can view on Sprint phones,” he says. “If they see what they like, they’ll press Star-66 to order a product from CrazyGrazer.com. The bill is then added to their cell phone bill.” The service will use the MobiTV video streaming service on the Sprint network, he adds.

The TV-cell phone offers are presented as still images that appear on a Sprint phone’s viewing screen, but they will cover only a small percentage of the products available on CrazyGrazer.com, Hall says.

CrazyGrazer.com, which will re-launch with 16 product categories including sports, books, toys, office supplies, appliances and gifts, is also launching a multi-pronged Internet marketing strategy that includes an image campaign in banner ads, a network of referral sites and a pay-per-click Internet search campaign with Overture Services Inc.

In an extension of what Hall describes as grass roots marketing, CrazyGrazer is also developing ties between particular product categories with targeted groups of consumers. In sports, for example, it’s setting up deals with professional sports teams to target their fans with e-mail campaigns that will promote loyalty programs. “We’ll do programs where, for example, the top 10 customers of our sports products in Detroit will get free tickets to a Detroit Pistons game,” Hall says.