New effort designed for shoppers to treasure Amazon
Amazon.com has launched a new marketing effort, an international “online treasure hunt” where shoppers can win a $10,000 ring designed by jeweler Aaron Basha. The hunt is available at the company’s U.S., Canadian, U.K., German, French and Japanese e-commerce sites.
The theme of the hunt is tied in with the soon-to-be-released book “Secrets of the Alchemist Dar” by Michael Stadther, known for his previous book, “A Treasure’s Trove.” The hunt was designed by the author, who created the nine-piece puzzle for Amazon.com, No. 1 in the Internet Retailer Top 500 Guide to Retail Web Sites. One piece appears each time a shopper deciphers a clue. A new clue will be released each week beginning today, with the final clue appearing on Sept. 19.
On each of the six sites, customers will find a self-contained treasure hunt where they can search for nine clues that will reveal a secret puzzle. Each country’s winner, with the exception of Japan, will receive the ring; Japan’s winner will receive an alternative prize in accordance with Japanese law.
This is the first time Amazon.com has simultaneously engaged its international sites in such a contest, which it hopes will introduce its tens of millions of customers to some of the newer shopping experiences on the web site, the company says.
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