Neeps continues web expansion with a super site

Pet supplies e-retailer Neeps Inc. has unveiled the latest in its corral of brand name goods e-commerce sites, BuySmallPetSupplies.com . The new site sells Super Pet brand products and caters to pet owners with ferrets, rabbits, guinea pigs, hamsters, gerbils, rats and chinchillas.

BuySmallPetSupplies.com joins Neeps’ 18 other e-commerce sites. Other brand-specific sites launched this year include BuyDingo.com, BuyMerrick.com, BuyOutwardHound.com, BuyBeefeaters.com and BuyMarshall.com. As part of its 2006 strategic plan, Neeps will be launching additional stores throughout the year with the goal of having 40 sites by year’s end.

Additionally, Neeps, No. 498 in the Internet Retailer Top 500 Guide to Retail Web Sites, has re-launched one of its top performing websites, ActiveK9.com, the company says. The enhanced site includes a new look and e-newsletter and additional features including product reviews and a blog.