Godiva gets more control of content in site redesign
Godiva Chocolatier launched a redesigned Godiva.com today on a platform developed by Fry Inc. that gives its merchandise managers more control over how they display and promote products. Managers can directly customize pages in response to market conditions, says Kim Land, vice president of Godiva Direct.
"Godiva customers have come to expect the best when shopping for Godiva chocolate online," Land says. "We’re pleased with how the site reflects our new identity and serves to showcase new products."
As part of the redesign, Fry added administration tools that give Godiva managers more flexibility in managing content throughout the site to alter merchandise displays and promotions. The home page and product category pages can now show up to five separate promotional messages directly controlled by Godiva managers.
Under the old design, the home page and inside product category pages could each contain one large product image. Now, the home page and product pages can have up to five images in five promotions, Fry says.
In addition, each product category page lets shoppers sort products by price range, and Godiva managers can now more easily modify the product displays that appear within each range. The former design was more static and more difficult to modify, Fry says.
The new site also features all-new photography with richer details, Godiva says.
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