The Swiss Colony Companies Rediscover VerticalResponse
SAN FRANCISCO (March 23, 2005) VerticalResponse (www.verticalresponse.com), a leading provider of self-service and customized direct marketing solutions, has been chosen as the email service provider for cataloger The Swiss Colony, Inc. The Swiss Colony has been a leader in delivering premium food, clothing and gift items by mail for more than 75 years. VerticalResponse was selected to provide customized direct email campaigns for seven of The Swiss Colony`s branded catalogs: The Swiss Colony, Through the Country Door, Seventh Avenue, Monroe & Main, Ginny`s, Midnight Velvet and The Tender Filet.
"While using VerticalResponse we also recently experimented with other vendors for some of our catalogs," explained Steve Moon, Senior Internet Marketing Analyst. "We returned to VerticalResponse for not only The Swiss Colony catalog, but for all seven of our catalogs when we realized that their product is easier to use and a comprehensive tool for setting up and managing new campaigns. I`ve been impressed with their response to any questions or issues. They really take care of us."
VerticalResponse`s flagship product, iBuilder, helps businesses create, deploy and monitor email marketing campaigns, as well as printed postcard campaigns delivered through the US Postal Service. With iBuilder, marketers with no technical experience can create customized, branded HTML emails in minutes, and immediately begin communicating their message. The VerticalResponse creative staff can also assist marketing organizations with email customization, assuring that graphics, fonts, logos, photos, and colors match the "look and feel" of the account`s brand, website or marketing materials.
"Few direct marketers have as much experience and success as The Swiss Colony," said Janine Popick, CEO VerticalResponse. "They have been satisfying customers since 1926. Their renewed and expanded partnership with VerticalResponse is a tremendous endorsement of our product and our corporate culture of customer service."
About VerticalResponse
VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, empowers small and medium sized businesses to build, control and measure their own direct marketing campaigns. The company`s flagship product, iBuilder, is the most intuitive Web-based direct marketing solution on the market, allowing customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns. Today, thousands of businesses, including The Swiss Colony, Country Clutter, The Breast Cancer Fund, Silverado Vineyards, and SalesLogix have deployed iBuilder to power their direct marketing programs. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit the company`s Web site at www.verticalresponse.com.
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