Humax USA selects Channel Intelligence to improve selling opportunities and optimize e-commerce tracking abilities
Digital set-top box and consumer electronics manufacturer HUMAX USA heightens brand awareness, promotes and sells more products online through use of SellPath(SM) Services
Orlando, Fla. – March 30, 2005 – Humax, a leading manufacturer of digital satellite set-top boxes, has selected Channel Intelligence to help optimize its online shopping experience for the company’s popular TiVo® based Digital Video Recorders and DVD recorders.
Seeking to broaden its brand awareness among savvy consumer electronics and home entertainment enthusiasts, Humax has implemented SellPath(SM) Product Links services to enhance selling opportunities for Humax digital video recorder (DVR) products among an increasing number of online consumers who research and buy products via the Internet.
SellPath(SM) Product Links services direct online consumers through the buying process from the manufacturer’s Web page where consumers research the products they wish to buy, to the specific product pages at online retailers and resellers where those products are readily available for purchase. Retail partners include Abt Electronics.com, Amazon.com, Best Buy.com, Circuit City Direct, Electronic Express.com, GoodGuys.com, JR.com, and TiVo.com.
For instance, an online consumer interested in purchasing a Humax DRT800 DVD Recorder with TiVo® may find the product at the Humax USA Web site (www.humaxusa.com) and with one click may be linked to a host of retailers and resellers that list the stock-status of that product. If it’s in stock, the consumer can make an immediate purchase online.
“Channel Intelligence leads consumers through the buying process to find our products at a number of online retailers,” said Tony Goncalves, vice president of business development and strategic marketing at Humax USA. “This excellent tool not only provides consumers with an easy way to find our products but also allows Humax to deliver extremely qualified leads to our many retail partners.”
About Channel Intelligence (www.channelintelligence.com)
Founded in 1999 and headquartered near Orlando, Fla., Channel Intelligence develops suites of commerce data interchange services, which enhance the online and offline sales process among manufacturers, retailers, value-added resellers (VARs) and consumers. Channel Intelligence counts among its client base many Global 500 companies in computing, consumer electronics, toys and tools, serving more than 100 manufacturers and 400 retailers worldwide with SellPath(SM) services that increase channel sales. Channel Intelligence also offers commerce data and product content syndication services, which are built upon the Commerce Data Interchange (CDI) platform.
About Humax (www.humaxusa.com)
Founded in 1989, Humax Co. Ltd of Korea is one of the world`s leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries across the globe. Listed on the Korean stock exchange (KOSDAQ), the company’s international headquarters and R&D facility are based in Korea with offices in Dubai, Germany, India, Italy, Japan, the UK and the US. In 1997, the company opened a manufacturing facility in Northern Ireland that won a Queen`s Award for Enterprise: International Trade in 2002. Further production facilities are located in Korea, India and China. Humax recorded revenues exceeded US $400 million in 2004 and has announced plans to increase this figure to $1 billion by 2006. Humax’s US headquarters are located in Irvine, CA. For additional information please visit www.humaxusa.com .
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