R/GA WORKS WITH TARGET
NEW YORK, March 30, 2005 – R/GA, the interactive advertising agency, today announced that it is working with Target to provide online marketing and creative support for the company’s Web site, Target.com. The scope of work includes strategic planning and creative execution along with other initiatives. Engagements include developing the Design for All Web experiences.
“We are excited to work with Target to create distinct and immersive online experiences that help extend its brand,” said Bob Greenberg, Chairman, CEO and Chief Creative Officer at R/GA. “Expanding Target’s presence online allows Target guests to explore its well-designed everyday products in new and intriguing ways.”
Target works with a number of agencies that support the company’s diverse creative, promotional and public relations needs.
About Target
Minneapolis-based Target serves guests at 1,330 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
About R/GA
R/GA (www.rga.com) is the New York-based interactive advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices. Founded in 1977, R/GA is the world`s most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world`s largest advertising and marketing services organizations.
CONTACT:
Karen Spiegel
Director of Corporate Communications
Phone: 212-946-4055
Fax: 212-946-4149
karens@rga.com
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