Agence Virtuelle`s E-positioning 4.0 Enables Real Time, In Depth, Multi-Lingual SEO and SEM in European, Latin-based, Russian, Chinese and Arabic languages
Geneva, 30 March 2005 - Agence Virtuelle, the search engine marketing and optimisation expert has today launched a proprietary benchmarking tool designed to help clients effectively measure the return on investment from international search engine marketing campaigns.
Agence Virtuelle`s E-positioning 4.0 is a data analysis and real-time benchmarking tool developed to calculate the success of natural search engine optimisation campaigns on growing the visibility of brands online. E-positioning 4.0 is the first tool of its kind to report on all European, Arabic, South-East Asian (Japanese and Chinese), Russian and Eastern European language web sites and search engines.
The service has been developed in response to the growing need from large brands running campaigns in multiple territories, to be able to view the success of their overall search engine marketing strategy via a single measurement platform. E-positioning monitors over three hundred search engines in thirty-five countries around the world allowing clients to see and benchmark their brand visibility in real time.
A key feature of E-positioning 4.0 is the ability to calculate a client`s Brand Index Pressure (BIP) which measures how often a company appears in the top twenty rankings of a search engine in relation to its chosen keywords. This BIP can then be benchmarked against key competitors in order to help clients optimise their keyword bidding strategies and maximise their online marketing budgets regardless of country or language barriers.
Stephane Perino, CEO, Agence Virtuelle commented: "By its very nature the Internet has made geographical boundaries largely irrelevant and companies are taking an increasingly global view of their online marketing in particular. Our latest E-positioning tool is the first of its kind to enable marketers to evaluate the success of their SEO strategy throughout the world and enable better and more sophisticated targeting in countries that were previously difficult to penetrate."
About Agence Virtuelle
Agence Virtuelle, http://www.agencevirtuelle.com, was founded in March 1996 in Geneva, Switzerland. The company provides seven services: Competitive Intelligence, Design, Programming, Hosting, SEM, CPC and Content Management Solutions, offering major brands a full one-stop service. Clients include Ebookers, Swiss International Airlines, Swiss Tourism, Energizer and William Hill.
Agence Virtuelle is also ISO 9001-2000 certified.
Contacts:
Daljit Bhurji / Ivan Ristic
Hotwire
Tel: +44 (0) 20 7608 4626 / +44 (0) 20 7608 4647
E-mail: daljit.bhurji@hotwirepr.com / ivan.ristic@hotwirepr.com
Back...
