NetShops Inc. has added to its niche retailing strategy with the acquisition of BasketballGoals.com, a web-only retailer of backboards, hoops and other basketball equipment. Terms were not disclosed.
NetShops, No. 104 in the Internet Retailer Top 500 Guide, operates more than 150 niche retail sites selling products ranging from home furnishings and entertainment products to apparel.
Omaha, NE-based NetShops has acquired 30 niche sites since last fall, its most recent being RadarBusters.com, a retailer of radar detection devices, a spokeswoman says. NetShops was launched in 2002 with Hammocks.com and has grown about ten sites organically in addition to acquisitions. Other sites include Binoculars.com, JustGlobes.com and DayBeds.com. Products from each of the company’s sites can also searched from NetShops.com.
“I am delighted to know the BasketballGoals.com reputation
will be well represented moving forward,” says Bryan Kilpatrick, founder of the basketball equipment retailer. “As the creator of this store, I take tremendous pride in the fact that NetShops.com will continue to grow the name and provide the same unparalleled service and selection that our customers have come to know and appreciate.”
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