Content management provider Interwoven will acquire MediaBin

Interwoven Inc., provider of content management systems for the enterprise, will acquire MediaBin, a digital asset management company, Interwoven announced this week. The two companies have had an agreement to integrate their products since October.

MediaBin software enables retailers and other marketers to use their product information in multi-channel marketing programs without having to re-create the information for each use.

Interwoven will combine Interwoven Intelligence Server software for content classification and taxonomy management with MediaBin. The company says it will represent the industry`s first intelligent management of rich media assets.

The combined product will include extensions to print applications, such as Adobe InDesign, and will utilize Interwoven`s ContentServices standard for web service-enabled applications.

"We`ve seen increasing demand within our customer base for a combined digital asset management and content management solution, and Interwoven was at the top of the list to fill that need," said David Moran, president and CEO of MediaBin. "We are excited to join forces with Interwoven to bring an even richer enterprise digital asset management offering to our customers, prospects, and partners."

More than a dozen customers have bought the combined Interwoven/MediaBin system since the agreement in October, the company says.

The Interwoven Digital Brand Management Solution is available immediately for an entry price of $100,000, the company reports.

MediaBin`s customers include Delta Air Lines, John Deere, Microsoft, Reebok, and Samsonite.