Yahoo Shopping leads shopping/rewards sites, Hitwise reports
Yahoo Shopping is by far the biggest shopping directory site on the Internet, reports Hitwise, an Internet traffic analysis company. Yahoo Shopping drew 14.73% of all visitors to shopping directories/rewards sites for the week ending June 7, Hitwise reports.
The Top 10 shopping directories/rewards sites and their market share according to Hitwise are (Hitwise does not include AOL channels in its tracking):
Yahoo Shopping, 14.73%
Dealtime, 6.13%
Epinions, 4.61%
BizRate, 3.95%
CoolSavings, 3.53%
NexTag, 2.9%
LowerMyBills, 2.77%
MSN Shopping, 2.67%
PriceGrabber, 1.95%
MSN eShop, 1.94%
Other such sites which are lesser known, however, are experiencing strong growth, Hitwise reports. Shopping directories/rewards sites which have seen the largest increase in share of U.S. visits in the last week (May 31st to June 7th) were Number1Search.com, which was up 223% vs. the prior week, RewardCenter.com, up 108%; Searching-4U.com, up 72%; Freeburst.com, up 39%; and RewardTV.com, up 33%.
Customers most frequently came to shopping directories/rewards sites from search engines and directories, which supplied 41.6% of shoppers, Hitwise reports. E-mail service sites provided 8.4% of shoppers; entertainment sites, 6.4%; other shopping directories/rewards sites, 5%; news and media sites, 4.8%.
From shopping directories/rewards sites, consumers most frequently went to business and finance sites, 10.6%; search engines and directories, 9.5%; other shopping directories/rewards sites, 7.1%; entertainment, 6.4%; and department stores, 6%.
For the week ending June 7, grocery and beverage sites experienced the biggest growth in traffic from the prior week, Hitwise says, growing 15.2% from the week before. Books were second, with 6.5% growth in traffic from the prior week. The biggest decline was in appliances/electronics, down 8%.
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