SubmitOrder looks to create new services
SubmitOrder plans to use its latest round of $40 million in additional
financing to add services to its brand management and customer service
areas, Les Viragh, senior director of marketing and brand development, tells Internet Retailer. Viragh’s job is a new position created to help develop new services. He says the company
will add more retail and marketing services to further differentiate itself
from other IT and fulfillment vendors. “The focus for us is to help
retailers integrate their different shopping channels so the consumer has
the same experience in all channels,” he says. “We’re doing more than just
providing the lowest price per package.”
Viragh says such enhancements could
include adding quality color printing so SubmitOrder could, for example, add
marketing pieces to a retailers’ deliveries or provide other offers that can
help drive customers back to the retailer’s store, web site or catalog.
The company, which specializes in information technology, fulfillment and
distribution, customer response services, brand support and data mining,
counts among its customers such high profile clients as BlueLight.com Inc., Limited Too Inc. and MuseumCompany.com Inc.
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