Shopzilla Inc. has named Rysa Pitner, former head of marketing at a customer acquisition unit of Time Inc., as chief marketing officer. The appointment marks the beginning of a new strategic focus: to build a consumer connection with the brand, the company says.
Pitner has more than 15 years experience in online and offline business development, marketing, design and publishing, and brings U.S. and European management expertise to Shopzilla, the shopping search site says.
As CMO, Pitner will oversee business operations, consumer site operations, content marketing and operations, marketing communications, corporate communications, and research for Shopzilla’s U.S. and European sites, located in the United Kingdom, Germany and France.
“Rysa’s charter is to elevate Shopzilla to a household brand,” says William Glass, president of Shopzilla.
Pitner previously served as executive vice president and CMO at Synapse Group Inc., a subsidiary of Time Inc. that focuses on customer acquisition and management. She led new business development, creative service, production, marketing and corporate communications. Pitner also was president of the company’s Internet division, SynapseConnect, where she restructured and reintroduced the company’s online business, led the development of proprietary technology, and implemented new cross-media marketing methods.
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