eStara Provides VoIP Technology For A9.com Click-to-Call Service
VoIP Tool Enables 14 Million U.S. Businesses to Talk with Customers in Real Time
(Reston, VA) April 6, 2005 – eStara announced today that it has been selected by A9.com, Inc., a subsidiary of Amazon.com, Inc. , to provide Voice over Internet Protocol (VoIP) technology for the Click-to-Call feature highlighted in its recent launch of "A9.com Yellow Pages.” The Click-to-Call tool allows potential customers to connect with businesses with just one click of a mouse.
A9.com’s Click-to-Call allows for both PC-to-phone and phone-to-phone calls and requires no additional hardware or software installation for end users. eStara’s click to call service, called Push to Talk, connects both the user and the business in a live voice conversation after a customer’s phone number is entered online. Users in search of additional information simply pick up their phone when it rings and are connected with the listed business. A demo of the eStara’s Push to Talk service powering A9.com Yellow Pages Click-to-Call is available at .
“More than 70% of Push to Talk callers say they used our service while online to make an appointment, reservation or purchase or to get product or service information,” said Brad Timchuk, senior vice president of eStara. "eStara’s VoIP Push to Talk technology is the most widely deployed click to call service in the world, and offers A9.com a key differentiator in the local search market. We are happy that A9.com Yellow Pages chose us to help provide their users more of what they want – real-time connections with businesses in their area.”
eStara offers VoIP communication services designed to connect buyers and sellers, including Push to Talk, local and toll-free call tracking, and pay per call services. Directory customers like Verizon SuperPages, Lawyers.com and Findexa have worked with eStara to determine the right contact solution to meet business goals, pricing models and strategic interests.
According to market research company The Kelsey Group, online Yellow Pages-style ads are growing rapidly, up 50% last year, to $669 million, and are expected to jump 57% this year, to $1.1 billion. The search-based ad market for local business listings is expected to grow to $2.5 billion by 2008, with $1.6 billion of that expected to come from Yellow Pages listings.
About eStara, Inc.
eStara develops Voice over the Internet (VoIP) applications that help Fortune 1000 enterprises solve cross channel communication and customer service challenges while increasing revenue. The company serves more than 350 global enterprises across multiple industries including yellow pages and directories, financial services, retail, travel and hospitality, real estate and automotive. eStara’s suite of applications are developed using a VoIP technology platform delivered via an ASP model to companies including Continental Airlines, JCrew and esurance.com. Its Push to Talk service is the most widely deployed "click to call" service in the world with millions of users in 113 countries, giving users the ability to make PC-to-Phone and Phone-to-Phone calls from the Web. Please visit http://www.estara.com/ for more information.
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