eFunds Names Kay Nichols Senior Vice President of Strategy and Marketing
SCOTTSDALE, AZ, Apr 04, 2005 -- eFunds Corporation (NYSE: EFD), a leading provider of risk management, electronic payments and global outsourcing solutions, today announced the appointment of Kay Nichols as senior vice president of Strategy and Marketing for the corporation. Nichols will be responsible for leading the Company`s worldwide solutions and go-to-market strategy in addition to corporate marketing, branding and communications.
"Kay Nichols is a customer-focused, revenue-driven strategist and industry expert with more than 16 years of experience with world-class companies in the European and domestic financial services markets," said Paul Walsh, chairman and chief executive officer, eFunds Corporation. "Kay has a proven track record of providing strategic value by helping to build leading-edge solutions and market share, as well as collaborating to formulate innovative and winning marketing and communications strategies to achieve business results. We are excited to have her join our team as we continue to build strong leadership and leading solutions for our worldwide customers and partners."
Prior to joining eFunds, Nichols was global head of transformation outsourcing for financial services markets at IBM, where she was responsible for developing the company`s strategy and solutions in this space. Nichols spent more than ten years at IBM in a variety of other leadership positions in financial services, banking, insurance and partner solutions. Prior to IBM, Nichols was director of marketing for Continuum, where she was responsible for product strategy and marketing across Continuum`s Life and P&C Solutions. In addition, Nichols also held senior positions with companies in the United Kingdom such as Data Logic and International Computers Limited.
Nichols holds an M.B.A. from the International Management Centre, Europe and a B.Sc. from Bristol University, both in the UK.
"It is truly exciting to be joining eFunds at a time of such extraordinary market opportunity," said Nichols. "I`m looking forward to driving new initiatives and go-to-market strategies for eFunds in support of its growing customer and partner base."
About eFunds
eFunds Corporation is an industry leader with nearly 30 years of experience and expertise in electronic payments and risk management. eFunds offers electronic funds transfer software and processing, risk management and related outsourcing solutions to financial institutions, electronic funds transfer networks, retailers, telecommunications providers, and government agencies around the world. Committed to providing excellent customer service and award-winning products, eFunds enables its clients to reduce transaction and infrastructure costs, detect potential fraud and enhance relationships with their customers. www.eFunds.com.
Statements made in this release concerning the Company`s or management`s intentions, expectations, or predictions about future results or events are "forward-looking statements`` within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are necessarily subject to risks and uncertainties that could cause actual results to vary from stated expectations, and such variations could be material and adverse. Factors that could result in such a variation include, but are not limited to, the inherent unreliability of earnings and revenue growth predictions due to numerous factors, including many beyond the Company`s control, potential difficulties, delays and unanticipated expenses inherent in the development and marketing of new products and services, competitive factors, and the numerous risks and potential additional costs, disruptions and delays associated with the establishment of new business initiatives. Additional information concerning these and other factors that could cause actual results to differ materially from the Company`s current expectations is contained in the Company`s Annual Report on Form 10-K for the period ending December 31, 2004.
For additional information:
Thom Brodeur
Brodeur Worldwide
602-808-1165
tbrodeur@brodeur.com
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