BeNOW Multi-Channel Marketing Clients Up and Running With the smartFOCUS Intelligent Marketing Suite
WAKEFIELD, MA -- April 11, 2005 -- BeNOW, the strategic database marketing services provider, today announced the successful implementation of the smartFOCUS Intelligent Marketing Suite with several client organizations,
including Tower Records, Good Guys, and Equifax Marketing Services.
BeNOW chose to offer smartFOCUS tools because of their history of proven success in the retail and catalog industries, and a unique, cost efficient product design that includes data analysis, modeling, campaign management and reporting capabilities in a single application framework.
smartFOCUS, based in Bristol, England, was founded in 1998 and is well known in the UK as a leading supplier of marketing automation tools. The strategic distribution agreement between BeNOW and smartFOCUS allows BeNOW to offer smartFOCUS Intelligent Marketing applications as a component of BeNOW`s hosted database marketing solution for multi-channel marketers, and to re-sell smartFOCUS software in the US.
"smartFOCUS offered us something very unique - a comprehensive, integrated suite of solutions that are not only intuitive to use, but that enable us to deliver sophisticated marketing solutions quickly and easily," said Brad Neuenhaus, chief executive officer of BeNOW. "After fully assessing the market, we believe that smartFOCUS can most effectively complement our segmentation, campaign management and modeling capabilities, and help us to continue delivering breakthrough results for our clients."
Ed Connor, chief technology officer at BeNOW added, "We have been very pleased with our initial smartFOCUS implementations. The software installed easily and their support was great. We`ve been particularly impressed with the speed of user adoption. Marketers seem to intuitively understand smartFOCUS."
"We have worked hard with BeNOW to position the complete Intelligent Marketing solution and help drive improved database marketing productivity and effectiveness," commented Chris Underhill, chief executive officer of smartFOCUS. "BeNOW delivers exceptional service and we are happy to be part of their ongoing success as we expand our North American presence."
About smartFOCUS Limited
smartFOCUS is a publicly owned UK based company working from offices in Bristol and Stamford, CT. Our employees are experts in data, marketing and technology. We develop, sell and support a portfolio of leading data integration, descriptive and predictive analysis and campaign planning, management and marketing automation solutions that integrate to deliver Intelligent Marketing.
A large number of leading consumer goods marketers including Boots Retail, QVC, Procter & Gamble, Direct Wines Ltd, Avis, The Carphone Warehouse, David Lloyd Leisure and The Guardian have integrated smartFOCUS Intelligent Marketing solutions at the heart of their marketing and CRM strategies. As a result they continuously maximize customer insight and intelligence to acquire, retain and grow profitable customer relationships and improve return on marketing investment. Learn more at www.smartfocus.com
About BeNOW
Ranked by Forrester Research among the top ten database marketing service providers, BeNOW is exclusively focused on designing and managing marketing databases as an outsource service provider. Led by industry veterans who have successfully implemented more than 200 marketing databases, BeNOW serves most multi-channel marketers, but specializes in Catalog, Retail and e-Merchants, offering industry-specific data models, business processes and management reports. BeNOW also provides extensive marketing strategy services to assist its clients in improving customer retention, executing cross-sell programs and increasing ROI of direct mail and e-mail marketing campaigns. For more information on BeNOW, visit www.benow.com.
Contact:
Jim McNulty
StandPoint Public Relations
jmcnulty@standpoint-pr.com
508-481-2024
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