EasyAsk to Provide E-Commerce Search for HPshopping.com
EasyAsk Offers Superior Customer Experience for Online Retailers
MARLBOROUGH, Mass. — April 13, 2005 — EasyAsk, an award-winning provider of search and information retrieval solutions, today announced that its EasyAsk Enterprise 9 software will provide search, search analytics and search merchandising for hpshopping.com, HP`s one-stop-shop for HP home and home office products.
EasyAsk technology provides customers with accurate results, the ability to provide search refinement that leverages the site product database by category and attributes, and the ability to merchandise products within a search. HPshopping.com chose to deploy EasyAsk software to continue to improve conversion and customer satisfaction when customers query the site.
"EasyAsk has long been regarded as the e-commerce search leader by providing high value to all constituents - our customers and their end consumers," said Bob Alperin, president and CEO of EasyAsk. "We`re delighted to continue to collaborate with leading companies, such as HP, to bring online shopping to new standards of excellence."
"One of our top priorities at hpshopping.com is to deliver world-class customer experience and search is a key contributor to this goal," said Patricia Graca, director of Customer Experience and Web site Production for hpshopping.com. "EasyAsk search analytics provide near real-time tracking of search behaviors on our site, which enables us to take action to improve the customer experience - and increase the conversion rate from shoppers to purchasers."
About EasyAsk
EasyAsk delivers search and information retrieval solutions that help organizations requiring scaleable, secure, single point access to critical business information and insight, drive sustainable competitive advantage and rewarding customer experiences. Powered by a deep linguistic capability, EasyAsk`s Synchronized Search and Navigation™ technology accesses structured and unstructured data, intelligently interpreting users` queries to find fast, accurate and complete results. Over 100 industry leading brands including retail, financial services, high technology and manufacturing companies such as Lands` End, The Gap, GlaxoSmithKline, TruServ and Forbes.com rely on EasyAsk for their search requirements. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered near Boston with sales and support offices throughout the U.S., and Europe. For more information, please visit our website at www.easyask.com or contact us at 1-800-425-8200.
CONTACT:
Kathy Ruggiero
Vice President, Corporate Marketing
EasyAsk
508.624.8500
kruggiero@easyask.com
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