CIRCUIT CITY TURNS ON TEALEAF REALITEA TO DELIVER EXCEPTIONAL ONLINE CUSTOMER EXPERIENCE
San Francisco, CA, April 13, 2005 - TeaLeaf, a leading provider of solutions that offer powerful visibility into the online customer experience, today announced that Circuit City Stores Inc., a Fortune 200 company and one of the nation`s leading providers of consumer electronics, has chosen TeaLeaf RealiTea for powerful visibility into what customers do and see while shopping on circuitcity.com.
Over the past year, Circuit City has redesigned its Web site and expanded its product assortment to improve the customer experience on the Internet.
"Circuitcity.com offers Web shoppers a state-of-the-art site for researching and purchasing consumer electronics and we are committed to enhancing the site and the shopping experience," said Fiona Dias, president of Circuit City Direct. "TeaLeaf RealiTea allows us to see what our customers are doing as they browse, compare, and purchase so that if something goes wrong, we can immediately diagnose and fix the problem."
The RealiTea platform maximizes conversion rates, while minimizing support costs by enabling eBusinesses to immediately detect, analyze, and respond to problems blocking customers from successfully completing online transactions.
"In retail, with profit margins and competition so tight, improving online conversion rates and enhancing overall customer satisfaction is essential," said Rebecca Ward, president & CEO of TeaLeaf. "Smart eBusinesses realize that only through visibility — seeing exactly what the customer does — are they able to uncover and remove the obstacles to online customer success, so they can deliver Web applications that work as well as if you were in a physical store."
Industry-wide, online retail sales are expected to increase 19 percent to $21.6 billion, with consumer electronics predicted to be one of the top categories, according to the technology research firm Jupiter Research.
About TeaLeaf RealiTea
TeaLeaf RealiTea passively captures what customers do and see in real-time, enabling immediate detection, analysis, and response to issues blocking customers from successfully using key eBusiness services. Providing rules-based session inspection, true visual reproduction, rapid diagnosis, and actionable reporting in a scalable and secure environment, RealiTea uncovers problems that otherwise go undetected, significantly reduces problem resolution time and eliminates obstacles that lower customer conversion rates and raise customer service burdens.
Delivering real-time, browser-level visibility into every customer`s complete online experience, the TeaLeaf platform maximizes conversion rates while minimizing support costs by enabling eBusinesses to immediately detect, analyze and respond to problems blocking customers from successfully completing online transactions.
About TeaLeaf
TeaLeaf® is a leading provider of solutions that offer powerful visibility into the online customer experience. Providing unprecedented visibility to all stake holders within an organization, from C-level executives, IT management, business managers, and customer service, the TeaLeaf RealiTea platform is the only solution that gives a browser-level, `outside-in` view of the customer experience of every user, for every transaction, because in the maturing eBusiness environment, online customer failures are no longer an option. Using patented technology, the award-winning TeaLeaf RealiTea solution enables companies to detect, analyze, and respond to eliminate obstacles that prevent customers from successfully conducting business online. TeaLeaf is headquartered in San Francisco, CA and its customers include more than 25 Fortune-class companies — including more than 30 financial services institutions, 15 insurance providers, and nearly 40 leading retailers, as well as manufacturers, travel & hospitality, telecommunications, and distribution companies. For more information, email info@tealeaf.com or visit the Web site at www.tealeaf.com.
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© Copyright 2005 TeaLeaf Technology, Inc. All rights reserved. TeaLeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
TeaLeaf Technology: Geoff Galat
678.513.4143
ggalat@tealeaf.com
Kulesa Public Relations: Cathy Wright
650.340.1985
cathy@kulesapr.com
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