Internet Marketing Leader WebSourced, Inc. Unveils a New Product That Helps Companies Analyze the Effectiveness of Their Online Marketing Campaigns
RESEARCH TRIANGLE PARK, N.C.--April 13, 2005--
SEM Web Services Offers Proprietary Internet Marketing Analytics, Conversion Tracking and Click-Fraud Monitoring
WebSourced, Inc., a leader in internet marketing (www.websourced.com) and a wholly owned subsidiary of CGI Holding Corporation d/b/a Think Partnership Inc. (AMEX:THK) (the "Company"), today announced the beta release of SEM Web Services (www.SEMWebServices.com), a proprietary performance, conversion and campaign tracking tool that will also include click-fraud monitoring.
Each year millions of companies spend billions of dollars advertising their products and services on the Internet, yet few have had the ability to quantify the success of their web-based marketing efforts, until now. WebSourced, Inc., which offers search engine marketing via www.KeywordRanking.com, makes it possible to demonstrate the effectiveness of Internet marketing campaigns with the launch of a new product, SEM Web Services. SEM Web Services is an at-a-glance tool for evaluating how well a company is reaching customers via the Internet.
"Until the roll out of SEM Web Services from WebSourced, Inc., many companies operated under blind faith that their Internet marketing efforts were generating new business," said Pat Martin, CEO of WebSourced Inc. "SEM Web Services is one of the few tools that offers cross-channel analytics; combining data from search engine marketing campaigns with email marketing, affiliate marketing and other online advertising campaigns. We are already receiving positive feedback from our clients and expect this new tool to help us attract new customers to our extensive suite of marketing services."
SEM Web Services gives companies the ability to track a variety of Internet marketing mechanisms. The service provides information to manage search engine optimization (SEO), a method of enhancing a company`s visibility on popular search engines such as Google, Yahoo and MSN. SEM Web Services can also measure the effectiveness of pay per click (PPC) advertising campaigns. Pay per click is a mechanism where a company pays search engines a fee each time someone searching the Internet clicks through a word or phrase on the search page to the company`s web page.
PPC is a term that has topped the news lately, with recent attention on click fraud scandals. With click fraud, or fake clicks, companies pay for Web site visitors they never receive. Until now, there was no easy way to track click fraud. At its full launch, SEM Web Services will track suspicious clicks and spot trends that might indicate click fraud.
"SEM Web Services takes the unique approach of allowing busy company executives an `at a glance` view of their online marketing initiatives," said Jeff Martin, vice president of engineering for WebSourced, Inc. "For the first time, a solution is available that not only offers complete return-on-investment tracking but also integrates proprietary technology that will track occurrences of possible click-fraud, potentially saving clients hundreds of thousands of dollars in non-existent PPC spending."
With services such as SEM Web Services, Internet marketing is becoming just as measurable as traditional marketing. When a company uses SEM Web Services it can expect WebSourced to identify marketing efforts that generate the greatest return on investment. Reports generated by SEM Web Services give businesses the unique ability to tailor their marketing campaigns to reach exactly the right audience on the Internet at exactly the right time. In addition to at-a-glance reports, SEM Web Services offers in-depth analysis and drill-down reporting for more in-depth campaign management.
"We designed SEM Web Services after hearing from our clients that they needed a quick and simple interface from which to track and monitor the return on investment of their online marketing campaigns," added Andy Beal, vice president of marketing for WebSourced, Inc. "Our services have expanded to include affiliate marketing, email marketing as well as traditional search engine marketing solutions. The unique `dashboard` approach to marketing analytics will allow us to continue leading the way in Internet marketing services."
SEM Web Services is expected to fully launch by the end of the second quarter and will be rolled out exclusively to WebSourced`s 1,400 clients. For more information or to request a demo of the beta, visit www.SEMWebServices.com .
About WebSourced Inc.
Founded by CEO and President S. Patrick Martin, WebSourced, Inc. is a global leader in Internet marketing, with its www.KeywordRanking.com service specializing in improving Web site visibility in major search engines. Information on CGI Holding Corporation, which intends to seek shareholder approval to change its name to Think Partnership Inc., and its filings can be viewed at http://www.cgiholding.com.
Statements made in this press release that express intentions, plans, beliefs, expectations or predictions of future events, of WebSourced, CGI Holding Corporation or management (collectively, the "Company") are forward-looking statements. The words "believe", "expect", "intend", "estimate", "anticipate", "will" and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company`s actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the Company`s report on Form 10-KSB for the year ended December 31, 2004 under the section headed "Management`s Discussion and Analysis of Financial Condition and Results of Operations - Risk Factors." The Company cannot guarantee future financial results, levels of activity, performance or achievements; and investors should not place undue reliance on the Company`s forward-looking statements. The forward-looking statements contained herein represent the judgment of the Company as of the date of this press release, and the Company expressly disclaims any intent, obligation or undertaking to update or revise such forward-looking statements to reflect any change in the Company`s expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
For additional information, please contact:
Andy Beal at 888-257-2014
or
Kim Shovelin at 800-849-2118 ext. 141.
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