The Knot Inc. is combining e-commerce and social networking with the launch of its newest web site: TheNestBaby.com.
More than 60% of the visitors that used TheKnot.com to plan their wedding also plan on starting a family about the time of their third anniversary, company research shows. To help them plan for both new and growing families – and generate more e-commerce and advertising revenue – TheNestBaby.com features niche communities and editorial areas devoted to infertility, adoption, twins and other topics. The site also features family pages for posting photo galleries, e-mail-based questions and answers with health providers such as pediatricians or fertility specialists and a baby naming blog.
“TheNestBaby.com connects parents to their peers and personalized advice,” says The Knot co-founder Carley Roney.
On TheNestBaby.com visitors can shop an online store and purchase products organized by age group. They can also personalize products and shop by price and category. To find local services, The Knot, No. 343 in the Internet Retailer Top 500 Guide, worked with Lilaguide.com, a content development business unit of The Knot, to post reviews and contact information for family-friendly restaurants, baby gear retailers, nurses, nannies, pediatricians, music and gym classes, broken down by ZIP code in 30 U.S. cities.
“TheNestBaby.com has been crafted to guide the information-hungry parents of the more than 4 million babies born in the U.S. each year through pregnancy and parenthood by bringing modern advice, an active community and detailed local content together in a single web site,” says Roney.
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