Estee Lauder Cos. is glossing over Gloss.com.
After six years of operating Gloss.com LLC, No. 180 in the Internet Retailer Top 500 Guide, as a stand-alone e-commerce site, Estee Lauder will close down Gloss.com by June 30.
The site, which sold nearly 5,000 products, was originally launched as a partnership between Estee Lauder and such consumer brand manufacturers as Chanel S.A and Clarins.
But over time Estee Lauder emerged as the majority owner and has made the decision to close down Gloss.com and concentrate on its other commerce-enabled web sites such as Clinique.com and Aramis.com. “Our customers prefer to shop another way and Gloss.com will close down at the end of June,” says an Estee Lauder spokeswoman. “Customers prefer to shop our individual sites and at other retail store sites.”
Gloss.com, which used GSI Commerce Inc. as a third-party e-commerce platform and fulfillment provider, featured deep content and tools that enabled shoppers to personalize beauty products.
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