How Top 50 retailers compare in overall bytes per second

Netflix Inc. provided visitors and shoppers with the most bytes per second in January, according to a new performance index by Gomez Inc.

The index of the web’s 50 largest retailers as ranked by annual e-commerce sales shows that customers using a high broadband connection, low broadband connection or dial-up on average could access about 23.7 bytes of information per second from Netflix.com. Netflix was followed by Eddie Bauer (14.8 bytes), Peapod (8.8 bytes), Nordstrom (6.7 bytes), Blue Nile (6.5 bytes), Quixtar (6.1 bytes), Sony Style (5.7 bytes), Toys “R” Us (6.7 bytes), Cornerstone Brands (5.6 bytes) and Neiman Marcus (5.2 bytes).

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Measuring how many bytes per second shoppers can download using multiple connections is a key indicator of web site performance and customer satisfaction. Overall shoppers could access an average of about 3.4 bytes per second on the 50 largest retail sites, according to Gomez.

Top 50 Performance Index: Optimization January 1, 2006 - January 31, 2006 Efficiency Rating Rank Site (bytes/ second) 1 Netflix Inc. 23.72 2 Eddie Bauer 14.83 3 Peapod 8.83 4 Nordstrom 6.70 5 Blue Nile 6.53 6 Quixtar 6.18 7 Sony Style 5.77 8 Toys R Us 5.67 9 Neiman Marcus 5.26 10 Cornerstone Brands 4.93 11 Zappos 4.85 12 Drugstore.com 4.54 13 Staples 4.24 14 Avon 3.84 15 Sears 3.76 16 Office Max 3.67 17 Costco 3.48   Average 3.41 18 Cabelas 3.06 19 Coldwater Creek 2.98 20 Gateway 2.95 21 Dell 2.94 22 Office Depot 2.80 23 Gap 2.78 24 Comp USA 2.75 25 PC Mall 2.69 26 Apple 2.51 27 Best Buy 2.36 28 Wal-mart 2.30 29 HP Direct 2.08 30 JC Penney 2.07 31 Scholastic 1.90 32 Home Depot 1.75 33 Williams-Sonoma 1.66 34 Musician`s Friend 1.34 35 Circuit City 0.98 36 Target 0.88 37 Kmart 0.76 38 Newegg 0.72 39 Amazon 0.71 40 QVC 0.68 41 Barnes and Noble 0.66 42 CDW 0.63 43 Overstock 0.62 44 HSN 0.48 45 Tiger Direct 0.40 46 1800 Flowers 0.37 47 FTD 0.11   Buy.com 0.11 49 Redcats 0.07 50 L.L. Bean Inc. N/A Quality Rating Rank Site (seconds) 1 Peapod 2.30 2 Williams-Sonoma 4.34 3 Dell 4.63 4 Comp USA 6.68 5 Zappos 6.97 6 Blue Nile 7.07 7 Nordstrom 7.74 8 Coldwater Creek 8.14 9 Staples 8.37 10 QVC 9.05 11 Amazon 9.24 12 Eddie Bauer 9.28 13 Gateway 9.41   Netflix 9.41 15 Office Depot 9.42 16 Newegg 9.82 17 HSN 9.88 18 Drugstore.com 10.08 19 Apple 10.35 20 Best Buy 10.55 21 Costco 10.59 22 Cabelas 10.74 23 Scholastic 10.80 24 1800 Flowers 10.84 25 JC Penney 10.87 26 Tiger Direct 11.79 27 Avon 11.99 28 Wal-mart 12.06 29 Home Depot 12.25 30 Office Max 12.49 31 Neiman Marcus 12.53 32 PC Mall 12.68 33 FTD 12.82   Average 12.84 34 Toys R Us 13.02 35 Quixtar 13.08 36 Sony Style 13.18 37 Cornerstone Brands 13.34 38 Sears 13.50 39 Buy.com 13.87 40 CDW 13.88 41 Overstock 14.20 42 Redcats 14.31 43 Barnes and Noble 18.60 44 Musicans Friend 19.59 45 Target 19.59 46 Circuit City 30.94 47 HP Direct 31.54 48 Gap 35.74 49 Kmart 35.97 50 L.L. Bean Inc. N/A Copyright © 2006 Gomez, Inc.                                       www.gomez.com Efficiency is a measure of how quickly an E-Retailer can deliver content across multiple connection speeds (Dial Up, Low Broadband, and High Broadband) to consumers. Quality is a measure in seconds of long a consumer can expect it to take for a Homepage to load regardless of connection speed (Dial Up, Low Broadband, and High Broadband).