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Press Releases Thursday, April 14, 2005   
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ExactTarget Adds 250 New Customers in First Quarter, Including ATA, Sabre Holdings, Kiwanis International and Danskin

Company Plans Office Expansion; Additional Jobs

INDIANAPOLIS-(April 14, 2005)- ExactTarget continued fueling its strong growth with the addition of 250 new customers during the first quarter of 2005, including a variety of companies comprising agencies, large enterprises and small to medium size businesses.

Customers added during the first quarter of 2005 include such well-known names as airline ATA; Sabre Holdings, a leading travel commerce company; BNP Media, a publisher of more than 40 magazines and e-newsletters; CenterPoint Energy, the third largest publicly traded natural gas company in the United States; fitness, dance and yoga apparel manufacturer, Danskin; and social service organization, Kiwanis International. These companies join Gannett Co., Inc., operator of the largest group of newspapers in the U.S. by circulation.

ExactTarget has more than 3,250 customers under annual contract, more than any other industry vendor.

During the first quarter, ExactTarget also announced plans to relocate and expand its Indianapolis headquarters and to create more than 100 additional jobs over the next five years to support its rapid growth.

"ExactTarget delivers an easy to use solution that enables companies to enhance customer lifecycle and build a stronger, more valuable relationship with customers," said Chris Baggott, chief marketing officer of ExactTarget. "Relevant, data-driven personalized email coupled with industry leading deliverability is a powerful combination that companies seek from ExactTarget."

About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 3,250 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution`s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester WaveTM report based on the software`s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, large retail/direct marketers, agencies, enterprises and not-for-profits. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.

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