New site offers one-price CDs

BMG Direct launched OnePriceCDs to sell more than 12,000 CD titles from more than 70 music genres for a single price of $9.99 each, including shipping and handling. To become a member of OnePriceCDs, a consumer must first enroll on the site, purchase at least one CD and subscribe to regular emails from OnePriceCDs for ongoing member promotions. In this way, OnePriceCDs maintains an effective, ongoing relationship with its members, which keeps them coming back to the site. A recent survey conducted by market research firm Greenfield Online, revealed that price remains the primary motivating factor in music sales with the customer's transaction taking place where the lowest price is found, whether online or off-line, BMG says. OnePriceCDs offers such features as artist and CD highlights, audio samples, site best sellers, Editor's picks, home pages (tailored to the consumer's particular music genre interest), a Gift Service and two expedited delivery options. This is the first time that BMG Direct has developed a business strictly for online users. Long-term BMG Direct partners Kinetic Objects (systems development) and Quadrix (hosting) were also involved in the project.