Sellers on eBay can now bid for keyword search listings
Taking a page from the growth in Internet search marketing strategies, eBay Inc.`s eBay.com is now letting its sellers promote themselves through a new paid listing program called Keywords on eBay, the company announced today at its eBay Live annual show in Orlando.
EBay sellers, starting with a minimum of 10 cents, can bid the maximum price they`re willing to pay for each click on a banner ad that appears with the results of an eBay shopper`s search for a particular keyword. EBay is making the service available through multi-year agreements it recently signed with Conducive Corp. and DoubleClick Inc. EBay will use Conducive`s AdMarketplace platform to support the bid-per-click process, and it will use DoubleClick`s DART for Publishers hosted application, which eBay will use to manage the service and produce click reports for ads.
EBay says several of the retailers that sell over eBay have already tested the Keywords on eBay service. John Stack, president of eBay seller Peach Trader Inc., reports that he has experienced a 35% increase in revenue and traffic since testing the new service.
Jeff Jordan, senior vice president and general manager of eBay U.S., says the keyword service is intended to help sellers of all sizes better stand out among the some 40,000 stores on eBay. "This new service empowers our sellers with a robust marketing tool that can help them strengthen their business within the eBay marketplace," he says.
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