Following a test of a co-op advertising program that showed significant increases in sales and selling prices, eBay Inc. is offering its biggest sellers on eBay.com a 25% reimbursement of their insertion fees related to print advertising, CEO Meg Whitman told more than 10,000 eBay members today at the company's eBay Live annual members conference. "We understand that eBay succeeds only if you succeed," she said.
During the test period, eBay PowerSellers saw an average 76% increase in gross merchandise sales, a 34% increase in average selling price and a 27% increase in the number of bids when they included the eBay logo with their eBay store web address in print ads, eBay said. "The company sees this program as a scalable marketing tool to help sellers grow their businesses," eBay said.
It added that its largest sellers, known as Titanium PowerSellers, could get reimbursed for a maximum of $8,000 per quarter for print ads that use the eBay logo.
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