Hitwise finds 34,849 ways to search for Halloween products and information

How many ways are there to search for Halloween products or information online? In the 12 weeks ending Oct. 23—just one week before the holiday—there were 34,849 of them, according to data from web traffic tracking service Hitwise. That’s the number of searched terms identified by Hitwise during that period which contained the word “Halloween.”

Of that number, "Halloween costumes" was the term most searched, driving 11.58% of the searches and resulting in click-through to search listings 90.61% of the times it was searched. However, “sexy Halloween costumes,” which ranked number five in the top 10 Halloween search terms and drove 0.82% of all Halloween searches, actually topped all the other search terms on click-through rate, with 95.17% of the searches on that term resulting in click-through to listed search results.

In between the two terms at the number one and number five spots, “Halloween" was the second most-searched term, driving 4.14% of Halloween-related searches and getting a click-through rte of 80.3%. In the number three and four spots, respectively, were “Halloween costume ideas” with 1.09% of volume and 92.84% click through; and “Halloween costume” with 0.97% of volume and 86.30% click-through.

At number six in the top ten, “adult Halloween costumes” drove 78% of search volume and had a click-through rate of 92.77%, followed by “Halloween games" at 0.73% of volume and 85.2% click-through, “Halloween crafts" at 0.63% of volume and 92.35% click-through, “Halloween recipes" at 0.59% of volume and 92.53% click-through, and "Halloween decorations" at 0.55% click-through and 87.10% click-through.

Searchers who did click through on results listings clicked on Halloweenmart.com more than any other listing—it ranked number one in the number of click-throughs it received from the most-searched “Halloween costume.”