Online coupons can drive in-store sales
Online distribution of coupons could lead to an increase in in-store purchases, according to a new survey from Prospectiv Consumer Preference Index.
66% of consumers polled said they would use coupons delivered online for in-store purchases. 10% said they would use them while shopping online and 23% said they would use them for both in-store and online purchases, according to the poll.
Prospectiv also found that an increasing number of coupon clippers would like to go to the Internet for special offers and discounts for their favorite products and brands. About 32% of those polled said they would like to receive coupons online, with 21% saying they would like to receive them via e-mail. That number jumped to almost 55% if the online offers were specifically tailored to the consumer’s interests, Prospectiv said.
The demand for coupons continues to grow, with 96% of those polled saying they clip or print them, with more than 62% doing so at least once a week and 38% clipping or printing them more frequently, Prospectiv says. 51% of consumers polled said they redeem almost all the coupons they gather.
Prospectiv operates Eversave.com, TheKnowledgeStop.com and HealthyIndividual.com.
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