J.C. Penney marries its bridal registry to WeddingChannel.com
J.C. Penney Corp. Inc. has joined the WeddingChannel.com, a wedding web site and an aggregator of bridal registries. Other retailers with registries at the site include Macy’s, Bloomingdale’s, Williams-Sonoma, Crate and Barrel, Tiffany and Neiman Marcus.
"Our partnership with WeddingChannel.com is a perfect fit with our three-channel delivery system of stores, Internet and catalog and further illustrates our ongoing commitment to our customers` needs,” said Vanessa Castagna, chairman and CEO of JCPenney stores, catalog, and Internet.
WeddingChannel.com has 1.5 million registrations. It hosts 2 million unique visitors who view 50 million pages each month.
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