With 46% unique visitor growth, Circuit City tops electronics e-retailers
Circuit City Stores Inc., which is refining its web strategy, roared to No. 1 spot among computers & consumer electronics retail webs in May, based on unique visitors, nosing out perennial leader Best Buy Co. Inc., according to Nielsen/NetRatings audience measurement figures. Circuit City’s unique visitors grew 46% from May 2006 to 10.99 million while Best Buy’s slipped 1% to 10.94 million, Nielsen/NetRatings reports.
The top 10 computers & consumer electronics retail web sites in May, with total audience in unique visitors this year and last, and growth over last year, were:
- Circuit City, 10.99, 7.50, 46%
- Best Buy, 10.94, 11.01 -1%
- eBay Electronics, 9.12, 9.39, -3%
- eBay Computers, 5.27, 5.45, -3%
- OSTG, 4.23, 4.39, -4%
- TigerDirect.com, 3.77, 3.00, 25%
- Windows Live Gallery, 3.54, N/A, N/A
- NewEgg.com, 2.69, 2.17, 24%
- Sony, 2.67, 3.35, -20%
- Windows Marketplace, 2.59, 1.89, 37%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
In terms of time spent per visit, CDW eas the leader, Nielsen/NetRatings reports. The top 10, with time spent (minutes:seconds) and unique visitors (in millions) in May were:
- CDW, 22:52, 1.48,
- OSTG, 17:53, 4.23,
- eBay Electronics, 16:45, 9.12,
- Newegg.com, 16:30, 2.69,
- TigerDirect.com, 11:23, 3.77,
- eBay Computers, 11:13, 5.27,
- Canon, 10:37, 1.76,
- Best Buy, 9:50, 10.94,
- Frys.com, 9:39, 1.30,
- Samsung, 9:27, 1.43,
Nielsen/NetRatings’ AdRelevance report also ranks the top retail goods and services advertisers in terms of online ad impressions. The top 10 (in millions of online impressions) were:
- Reunion.com L.L.C., 3,941.43
- Netflix Inc., 2,175.30
- True, 2,042.82
- Blockbuster Inc., 1,898.48
- eBay Inc., 1,874.95
- Time Warner Inc., 1,650.53
- United Online Inc., 1,474.48
- Circuit City Stores Inc., 916.06
- 1-800-Flowers.com Inc., 738.85
- StubHub.com, 688.94
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