Contact:
Andrew Hoerner
Blue Martini Software
650-356-4395
ahoerner@bluemartini.com
Nation`s #3 Home Improvement Retailer Strengthens Customer Loyalty and Drives In-Store Sales via Blue Martini Applications
SAN MATEO, Calif. , (08/28/2002)--Blue Martini Software, Inc. (Nasdaq: BLUE) today announced that Menards, the nation`s #3 home improvement retailer, is strengthening customer loyalty and driving in-store sales via Blue Martini applications. Recognizing the opportunity for building brand awareness and driving in-store sales, Menards selected Blue Martini applications to reinforce customer relationships, strengthen brand recognition and increase revenue, in the store.
"Menards is designing a solution that will enable us to provide thousands of personalized interactions for our customers on a daily basis," said Charlie Menard of Menards. "We adopted Blue Martini applications to handle this level of activity, help improve our management of constantly changing content and have the capability to quickly add new features as our needs change. Plus, using Blue Martini applications, we will be able to dramatically reduce our IT and content management costs."
"As one of North America`s largest home improvement retailers, Menards has built a reputation for excellent, personalized customer service," said Monte Zweben, Chairman and CEO of Blue Martini Software. "By implementing Blue Martini applications, Menards will drive more visitors to its stores, enhance overall customer service and improve the effectiveness of its revenue generating channel."
About Blue Martini Software
Blue Martini Software provides customer relationship management (CRM) applications that build loyalty, increase sales and reduce the costs to serve across every channel. Blue Martini customer-facing applications enable companies to act upon business intelligence in real-time through direct marketing and customer interactions on the web, in the store or via the telephone. Industry-leading companies worldwide deploy Blue Martini solutions in as little as 30 days to power their marketing, e-commerce, interactive selling, channel management and self-service operations. With worldwide headquarters in San Mateo, Calif., Blue Martini Software can be reached at 650-356-4000 or www.bluemartini.com.
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