Digital River Rolls Out Next-Generation Customer Service Center to Support its E-Commerce Outsourcing Platform

Delivers new self-service capabilities to improve customer satisfaction, increase repeat sales and drive down costs

MINNEAPOLIS, April 9, 2003 -- Digital RiverŪ, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced the launch of its next-generation customer service center. The new center, which operates based on the company`s e-commerce best practices, offers Digital River`s clients and their end users new features and functionality designed to improve service capabilities, raise satisfaction levels, increase repeat sales and drive significant cost savings.

With these support enhancements, Digital River has been able to decrease the average number of customer contacts it generates per order by 36 percent while improving other key, industry-standard metrics such as speed-to-answer rates. The rollout of the next-generation platform reflects Digital River`s on-going commitment to increase the efficiency of its operations based on best practice strategies and provide a superior customer experience.

"Customer service has increasingly become a mission critical factor in attracting new clients and growing our existing clients` online businesses," said Joel Ronning, Digital River`s CEO. "Today`s savvy Internet users are more educated about quality online shopping. They are looking for a convenient, uncomplicated buying experience - a short customer journey. They need to be satisfied at every stage of the online shopping experience or you`ll lose them as customers. The enhancements that we`ve made to our customer service center will allow our clients to put more power at their shoppers` fingertips so they can access more information about their online orders, make decisions and get responses more quickly."

Through a series of new self-service capabilities, Digital River`s next-generation customer service center offers the end-user more first-hand control over their online shopping experiences. The new self-service capabilities include:

· live chat - facilitates real-time online discussions with customer service representatives;
· intelligent auto response - utilizes a rules-based engine to automatically e-mail relevant responses to common inquiries;
· enhanced frequently asked questions - offers customers answers to common questions through a customizable interface;
· e-refunds - allows customers to request their own refunds online;
· e-cancellations - provides customers the ability to cancel their own online orders; and
· proprietary knowledge base - serves as a sophisticated information resource to help customer service representatives promptly answer user questions.

The technology underlying Digital River`s customer service center platform is based on a combination of best-of-breed tools and advanced software applications, which are integrated into the company`s proprietary e-commerce platform. Digital River plans to offer additional customer service capabilities throughout 2003.

"Not only are our clients` customers benefiting from our next-generation service platform, but our clients are seeing a return on their investment," said Ronning. "Clients who have implemented these customer service best practices have delivered improved services while increasing customer retention and gaining significant operational efficiencies."

"By enhancing the customer service support for our online store based on Digital River`s e-commerce best practices, we`ve been able to decrease our contact-to-order ratio more than 52 percent," said Jon Wong, vice president of eCommerce and Subscription Services, McAfee Security consumer division. "Providing our customers with more self-service options upfront and greater access to details about their online purchases, we`ve been able to further raise the bar on customer satisfaction. These service enhancements reflect our on-going commitment to provide our customers with the best possible online buying experience."

Digital River`s customer service center offers 24-hour support, with self-service and representative-assisted options. Last year, the service center, which is available to tens of thousands of clients, handled more than 3.5 million phone calls and e-mails and supported ten different languages, including English, German, French, Portuguese, Dutch, Spanish, Swedish, Italian, Japanese and Chinese Mandarin.

About Digital River, Inc.: Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages profitable online businesses for nearly 34,000 companies worldwide. Its comprehensive e-commerce solution and world-class infrastructure are designed to help companies of all sizes quickly maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. Digital River`s international e-commerce services include site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River`s clients include Symantec, Motorola, 3M, Major League Baseball Advanced Media, H&R Block, Novell, Autodesk, ACT! and Staples.com.

Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.