FINDWHAT.COM ANNOUNCES NEW AUTOMATED BIDDING TOOL - AUTOBID
Product Contact:
Karen Yagnesak
FindWhat.com
239-561-7229
KarenY@FindWhat.com
- Advertisers Secure the Best Ad Positions Possible for the Best Prices Based on Their Budgets -
FORT MYERS, FL - April 15, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the introduction of a potent new tool, FindWhat.com AutoBid™, that maximizes the amount of FindWhat.com Network traffic to advertisers’ websites, for the lowest prices possible, by automatically optimizing keyword bids.
“AutoBid was developed based on the needs of our advertisers; in fact, the tool was tested by several of our advertisers to refine it and make it the best automated bidding tool possible,” said Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. “The end result is an automated bidding tool that makes keyword bid management at FindWhat.com faster, simpler, and much more effective for our advertisers.”
The process is straightforward; advertisers indicate that they want AutoBid for a particular keyword and then input the maximum bid price that they are willing to pay for a click-through on their keyword. AutoBid then automatically manages the keyword bid to obtain the best position possible within the FindWhat.com results, based on that maximum bid chosen. Bid gaps are eliminated as advertisers pay only one penny more than the next most competitive bid, and advertisers can rest assured that they will never pay more than the maximum bid price they have chosen.
For more information on FindWhat.com AutoBid, contact Karen Yagnesak at 239-561-7229 or KarenY@FindWhat.com.
About FindWhat.com®
FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos’s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com Network includes hundreds of distribution partners, such as CNET’s Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, Go2Net, and Microsoft Internet Explorer Autosearch. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects which click-through to their sites, and increases their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect`" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
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