Staples Implements iPhrase Making it Easier For Customers To Shop for Office Essentials
The Leading Office Products Company Simplifies Searching Staples.com
CAMBRIDGE, Mass., April 7, 2003 - iPhrase Technologies, Inc., a leading provider of self-service search and navigation software, today announced that Staples, Inc., the $11.6 billion retailer of office supplies, business services, furniture and technology, has selected iPhrase One Step to power its search and navigation on its award-wining Web site, Staples.com. Staples chose iPhrase to make it easy to search its selection of more than 40,000 items through the most user friendly, accurate and intuitive search interface available.
Staples` focus on customer service and truly making it easy for small businesses to obtain every day office essentials prompted it to implement the One Step search and navigation platform. One Step removes ambiguity, interprets the true meaning of a customer`s request, retrieves the most pertinent information, and takes the user directly to a result page tailored to the customer`s request.
"Staples` customers are time-pressed. We wanted to find a way to make it even faster for them to find and purchase office supplies," said Tom House, senior project manager, for Staples. "iPhrase One Step technology makes it easy for customers to quickly pinpoint an item from hundreds of brands and product categories."
Staples picked iPhrase One Step for its:
• High Out-of-the-Box Performance and Industry Leading Relevancy: One
Step offers the industry`s highest results relevancy out-of-the-box and after tuning. This eliminates the most common frustration of users - wading through long lists of irrelevant results.
• Intuitive and Flexible Interface: One Step supports a wide range of
user expressions and automatically corrects for misspellings, word order, synonyms and abbreviations. For example, a Staples customer might search for folders by typing in "File Folder," "Manila Folder," or "Manila." One Step has the capability of understanding all of those terms as synonymous expressions.
• Support for Large and Complex Product Catalogs and Document
Repositories: One Step provides fast and easy access to large, complex product catalogs in commerce applications. In fact, One Step can support Staples` selection of more than 40,000 items and broad selection of business services.
"After an extensive comparison process, Staples chose One Step because of its easy to use interface, absolute best query result relevancy and advanced reporting tools that allow Staples to consistently exceed its customer`s expectations," said André Pino, senior vice president of marketing, iPhrase Technologies. "We`re excited to add Staples` name to our list of industry leading customers."
About Staples
Staples, Inc. is an $11.6 billion retailer of office supplies, business services, furniture and technology to consumers and businesses from home-based businesses to Fortune 500 companies in the United States, Canada, the United Kingdom, France, Italy, Spain, Belgium, Germany, the Netherlands and Portugal. Headquartered outside Boston, Staples invented the office superstore concept and today is the largest operator of office superstores in the world. The company has 58,000 associates serving customers in approximately 1,500 office superstores, mail order catalogs, e-commerce and a contract business. More information about the company is available at http://www.staples.com.
About iPhrase
iPhrase is the leading provider of self-service search and navigation software for mission-critical applications. iPhrase offers the patent-pending One Step platform, which combines natural language processing, multi-source retrieval, dynamic presentation and in-depth analytics to simplify access to high-value information. Through superior relevancy and usability, iPhrase One Step provides a powerful return on investment in critical applications at leading companies such as Charles Schwab & Co., Yahoo!, Staples, LexisNexis, Lycos and TD Waterhouse.
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