Web Analytics Solution Enables Companies to Measure the Reach, Impact and Performance of Their Web Sites
CHICAGO--April 16, 2003--SPSS Inc. (Nasdaq: SPSS), a worldwide provider of predictive analytics, today announced the general availability of NetGenesis 6.0, the latest version of its enterprise Web analytics solution. NetGenesis enables businesses to analyze their Web sites, accurately measuring the effectiveness of content, online transactions and marketing campaigns, so that they can make better business decisions regarding their Web channel.
"Over the last three years, NetGenesis has helped our organization more than double its customer retention rate," said Richard Bilodeau, director of Marketing and Interactive Technology at RSN. "As our Web presence has evolved into a profitable marketing channel, NetGenesis has proven to be a strategic solution for monitoring site traffic. It has also helped us identify the content that will most effectively appeal to our customers, and drive online sales and referrals."
This latest release of NetGenesis focuses on the needs of enterprise customers. Its significantly improved importing performance, superior reporting functionality and enhanced usability make it particularly well suited for organizations with complex Web channels. Highlights of NetGenesis 6.0 include:
-- Completely redesigned, scalable import architecture - The NetGenesis 6.0 importer has been fully re-designed for improved performance, including better utilization of underlying hardware, decreased processing time for data, and better handling of multiple small imports.
-- Improved report performance - NetGenesis reports now run more quickly through the addition of new aggregates and report tuning. NetGenesis 6.0 introduces additional reporting aggregates for complex reports like clickstreams.
-- Support for page dotting - NetGenesis supports all data collection techniques and technologies used to track online user behavior, including page dotting, Web server log files, network packet sniffers and Web server plug-ins.
-- The industry`s most accurate view of the customer - New improvements to user identification algorithms allow businesses to clearly and definitively identify customers as they transition from "anonymous" to "cookied" status during the course of their lifecycle. By accurately identifying online users, effective multi-channel analysis can now be accomplished by subsequent correlation of these users with offline users.
-- Enhanced reporting capabilities - Enhanced reporting capabilities help users create meaningful, easy-to-understand reports with less effort. NetGenesis 6.0 includes improved default graph settings for out-of-the-box reports. It also provides more flexible report display options, including new tabular and graphic formats, better report totaling, an improved user interface for editors and new default filters that improve result values.
-- Report creation "guidance" and report "compatibility check" - The product`s InfraLens(TM) Web Reporter has been enhanced to improve its overall usability and is an integrated component of NetGenesis 6.0. InfraLens now includes built-in intelligence to ensure logical, accurate and useful reports, making it easier for users with varying skill levels to create them. Report creation guidance ensures that users are adding correct, compatible attributes and metrics to a report, while report compatibility check evaluates existing reports to ensure compatible objects are being used.
-- Enhanced support for streaming media formats - NetGenesis 6.0 enables deeper analysis of streaming media log files, now with support for all major formats including RealNetworks(R), Apple(R) QuickTime and Microsoft(R) Windows(R) Media Server. Additionally, NetGenesis 6.0 now allows for capturing of additional fields exclusive to streaming media, ultimately enabling more advanced streaming-specific metrics and analyses.
-- More automated system maintenance - New functionality in NetGenesis 6.0 minimizes the time and effort required for product administration, particularly database management. Several features that simplify administration include database integrity and database growth monitoring, configuration settings migration, product log file rotation, user-definable overlap thresholds, maintenance events improvements, configuration audit logging, analyzed statistics integration and command line parity expansion.
"Web sites are a ubiquitous channel for customer, prospect and partner interactions, as well as commerce," said Eric Richard, chief architect at SPSS Inc. and the original developer of NetGenesis. "However, most companies can`t effectively conduct useful analyses of complex, high-value sites. NetGenesis 6.0 enables businesses to leverage all of their Web site data to make more informed business decisions."
Pricing & Availability
Pricing begins at $80,000 and scales based on the size and complexity of the deployment. NetGenesis 6.0 supports Windows(R) 2000, Microsoft(R) SQL Server 2000, Sun(R) Solaris(TM) 7 and 8, and Oracle8i(TM) Standard or Enterprise editions.
About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) headquartered in Chicago, IL, USA, is a multinational computer software company providing technology that transforms data into insight through the use of predictive analytics and other data mining techniques. The company`s solutions and products enable organizations to manage the future by learning from the past, understanding the present, as well as predicting potential problems and opportunities. For more information, visit www.spss.com.
CONTACTS:
SPSS Inc.
Kim McLynn, 800/525-4980, X3
kmclynn@spss.com
fama PR
Michael DiLorenzo, 617/758-4143
spss@famapr.com
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