FORT MYERS, FL - April 17, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the bundling of a suite of high-powered automated tools, branded FindWhat.com CruiseControl™, that will help make FindWhat.com campaign management easier, faster, and more robust. FindWhat.com also announced that, effective September 1, 2003, its minimum bid price will increase from $0.01 to $0.05.
FindWhat.com CruiseControl includes: FindWhat.com AutoBid™, a potent new tool that maximizes the amount of FindWhat.com Network traffic to advertisers’ websites, for the lowest prices possible, by automatically optimizing keyword bids; FindWhat.com AdAnalyzer™, a robust post-click analytical tool that gives advertisers complete control over the success of their online advertising campaign with FindWhat.com by showing their actual return on investment (ROI) by keyword and by campaign; FindWhat.com Campaign Scheduler, an innovation that allows FindWhat.com advertisers to schedule when their FindWhat.com campaigns will run; and FindWhat.com AutoReplenish™, a practical tool that ensures advertisers receive qualified traffic to their websites from their FindWhat.com keyword ad campaign without interruption. CruiseControl is free to FindWhat.com advertisers. As of September 1, 2003, advertisers who wish to continue to benefit from the CruiseControl suite of tools will need to have signed up for FindWhat.com CruiseControl and FindWhat.com AutoReplenish.
“CruiseControl is the ideal suite of tools to help advertisers manage their FindWhat.com campaigns,” said Phillip Thune, COO/CFO of FindWhat.com. “Effectively, advertisers can set their parameters for bids and timing, and then let their FindWhat.com campaigns run on an automated basis. They know that they are continually driving traffic to their websites with the best positioning available to them given their maximum bid prices and budget. At any time they can, at a glance, look at their ROI metrics and make adjustments to their campaigns.”
FindWhat.com’s minimum bid price increase in September will not affect current FindWhat.com advertisers who take advantage of a grandfather clause. Advertisers can lock in $0.01 to $0.04 bids before September 1, and will be permitted to maintain those bids so long as they do not change those bid amounts after September 1. Advertisers will, however, be able to change the text in their titles, descriptions, and URLs after September 1, without affecting the grandfathered status of their sub-$0.05 keyword bids.
About FindWhat.com®
FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos’s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com Network includes hundreds of distribution partners, such as CNET’s Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, Go2Net, and Microsoft Internet Explorer Autosearch. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects which click-through to their sites, and increases their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect`" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
®Registered Trademark of FindWhat.com
™Trademark of FindWhat.com
Company Contact:
Karen Yagnesak
FindWhat.com
239-561-7229
KarenY@FindWhat.com
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