The Children`s Place Selects ForeSee Results To Provide Web Customer Satisfaction Measurement

ANN ARBOR, Mich.--Aug. 26, 2002--Larry Freed, CEO and President of ForeSee Results, and Barry Rozenberg, Director of e-Business for The Children`s Place (Nasdaq:PLCE), jointly announced the selection of ForeSee Results to measure web customer satisfaction for visitors to The Children`s Place web site, www.childrensplace.com.

The Children`s Place selected ForeSee Results because of its unique ability to provide precise, detailed insight on web customer satisfaction prior to purchase and on its link to online and offline future behaviors.

"We know that a large part of our website`s value is not just in the direct sales it generates, but in driving people to our stores," says Rozenberg. "We believe that ForeSee Results` technology, based on the American Customer Satisfaction Index methodology, will give us a better understanding of all of our web customers` satisfaction and how to ensure we are meeting both their online and offline shopping needs."

ForeSee Results has developed a new technology that scientifically quantifies web customer satisfaction and the causal relationship with its customers` future behaviors, such as returns, referrals, and purchases.

The core of ForeSee Result`s technology is the American Customer Satisfaction Index (ACSI), the leading national indicator of the American consumers` satisfaction with U.S. products and services, and the only cross-industry indicator that links customer satisfaction to financial returns.

By using the ACSI software and methodology, ForeSee Results has created a product that precisely measures user satisfaction today, resulting future behaviors, and the specific impact of proposed website changes on future satisfaction and behaviors.

"For most multi-channel retail companies, customers who actually make a purchase online represent a small portion of site visitors and the company`s customers," adds Freed. "By using the methodology behind the American Customer Satisfaction Index (ACSI), we can measure customer satisfaction in real ways, not just in direct revenues. This allows us to accurately measure web shoppers` satisfaction with an e-tail site, obtain precise input on what improvements will maximize future behaviors, and ultimately ensure that site`s future success."

ForeSee Results` clients include leading business across a variety of industries, including e-commerce, e-business, retail, government, technology, automotive, health care, media and retail. This lends to expertise in evaluating a wide range of websites, including B2B, B2C, portals, transactional and informational.

The company was co-founded by Compuware, one of the country`s leading technology companies, and CFI Group, an internationally-recognized consulting firm.

The Children`s Place Retail Stores, Inc. is a leading specialty retailer of high quality, value-priced apparel and accessories for children, newborn to age twelve. The Company designs, contracts to manufacture and sells its products under the "The Children`s Place" brand name. As of August 3, 2002, the Company operated 600 stores, including 587 stores in the United States and 13 stores in Canada.

The Company also sells its merchandise through its virtual store located at www.childrensplace.com.

--30--

CONTACT:
ForeSee Results
Sarah Allen, 202/535-7800
sallen@kearnswest.com