CoolSavings names three new senior execs
Interactive marketing services company CoolSavings Inc. has promoted three to senior executive positions. Matthew Wise was named senior vice president of marketing, Christine McNicholas, senior vice president of sales and client services, and Brian Pozesky, senior vice president and chief analytics officer.
Wise, who joined CoolSavings last month, will be responsible for brand development, member activation and retention, and setting the company`s strategic product initiatives. He most recently served as senior vice president of account services for Draft, a direct marketing and promotions agency.
McNicholas joined CoolSavings in January 2004 as senior vice president of retail partnerships. Before joining CoolSavings, she was vice president of sales and marketing in the Retail Services Division of Catalina Marketing Corp.
Pozesky has been with CoolSavings for five years and will lead the Consumer Analytics and Online Marketing departments and will be responsible for consumer acquisition and retention programs.
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