Exmplar, Inc. Hires Lawrence Brand as Senior Vice President of Sales and Account Management
Fairfax, VA (April 26, 2005) – Lawrence Brand has been hired as senior vice president of sales and account management for Exmplar, Inc., a leading provider of multi-channel personalization services designed to help clients achieve a customer-centric approach to their marketing efforts.
With over 25 years of management experience in the software industry and extensive knowledge in product marketing and management, direct marketing and sales, Brand is an important and valuable addition to the Exmplar management team.
“Marketers have struggled to implement true one to one marketing,” said Keith Wardell, president and CEO of Exmplar. “Larry’s considerable knowledge and experience in creating customer experiences across multiple channels that result in increased sales, will give our clients a competitive edge.”
“Exmplar’s work in individual customer relationship management, or brand personalization, improves customer relationships, especially when delivered across multiple channels.” said Brand. “This company is on the leading edge of the next major innovation in marketing to consumers and I am excited to be part of that.”
Brand was formerly a senior vice president at Ecentives, Inc. in Bethesda, Maryland, where he was responsible for sales, business development and client services organization. Previously, he served as vice president of direct sales at Borland International, and held sales management positions with InterBase Software Corporation and Oracle Corporation.
About Exmplar
Since 1998, Exmplar, Inc. has been helping clients deliver relevant messaging to customers through multi-channel marketing programs. Proven to increase sales and profitability, its proprietary Brand Personalization Model simplifies the complex task of customer targeting. Exmplar’s full-service approach allows clients to focus on strategic objectives and planning, while Exmplar handles all aspects of program execution. Exmplar’s clients include HSN Improvements, Staples, 1-800-Flowers.com, Gevalia, Hammacher Schlemmer, and Collectibles Today. For information about Exmplar, visit its website at www.exmplar.com .
Contact:
Judy Klein
(212) 572-4818
jklein@stantoncomm.com
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